Well-defined requirements provide a solid foundation

What goal will your product help customers achieve? What features will it have? From your customer’s perspective, how will it fit into your existing products and services? What's feasible within your resources and time to launch?

Coming up with answers to these kinds of questions provide clear requirements critical your project's success. They keep you focused on the parts of the product that matter most—those most important to helping your users accomplish their goals. You won’t waste effort on unnecessary features, ones that at worse could actually confuse or annoy your customers. And their success becomes your success. Being focused helps you get to market faster and more efficiently.

But getting good requirements is difficult, and traditional methods often are either incomplete or overwhelming. We analyze the goals, tasks and behaviors of current and potential customers to develop solid ideas about what will delight them. Then we develop easy-to-use models that clearly communicate the key problems to solve. Armed with that knowledge we help you strike the right balance between user needs, technological constraints available budget, and time-to-market.

Next, we dive into the details of actually designing the product.


Note: This site will look much better in a browser that supports current technologies used for building websites, but should be accessible to any browser or Internet device.

If you're using an older browser, you may have noticed that a lot of sites now look strange or poorly designed. Old browsers like yours don't understand the more modern, sophisticated code used by many sites -- including ours.

Don't worry though, because this can be quickly fixed by clicking on one of the links below to get a newer version of your browser -- or you can try some of the other browsers offered for your computer. Once you upgrade, you'll probably find your favorite sites easier to view and use.